In the past, people would only take whichever healthcare option was available. Today, they have so many choices that 84% of patients research for hospitals first via online and offline sources.
This is why healthcare digital marketing is important. It lets you create an online presence that will allow patients to find you. After all, once they find a hospital, they have a 44% chance of booking an appointment.
However, how do you even start your digital marketing strategy? How do you stand out from the competition?
Dive in to learn the 6 key aspects of building your healthcare brand online:
1. Navigable Website Design
Having a beautiful website design is the goal of many businesses, but they must pay attention to how users navigate it, too.
Every visitor must know how to make their way around by using the menu and submenus. With that said, these menus must be visible and self-explanatory, and the important information like your contact number should be easy to spot, too.
2. Targeted SEO
If you’re in the healthcare field, chances are you won’t need the visits of people thousands of miles away from you. This is why you should focus on local SEO instead. This would increase your visibility to people near you and those searching for you.
3. Paid Advertisements
While improving your SEO strategy helps, using paid ads might work better in terms of instant results. These ads are the ones that appear at the top of the search results. If someone needs immediate help concerning their health, they’ll likely go with the first website they’ll see.
4. Resourceful Blogs
When you learn digital healthcare SEO, you’ll know that content marketing is one of its key aspects. This means your website must have a section dedicated to blogs, where people can learn some useful information about your business or the health industry. The content can be about a certain disease or it could be general tips like “how to choose the right doctor.”
5. Social Media Marketing
You should also build your brand on social media platforms. These can help you engage with your customers better, plus it helps you spread awareness about your brand. You can also post helpful tips, share your blog posts, and more to turn your accounts into a valuable resource.
6. Email Newsletters
Email newsletters are a great way to disseminate important information about people’s health. You can give tips on how to spot breast cancer, for example, or what to do when a heart attack hits. Newsletters are also a good way to inform people of the latest news in the healthcare industry.
With this helpful information, people will be more likely to read your emails. This will help you create a positive relationship with your patients.
Get Professional Help on Healthcare Digital Marketing
If you need a solid healthcare digital marketing strategy, don’t hesitate to contact us today. Let’s discuss how we can build your brand and make it stand out amidst the sea of competitors in the cyberspace.