6 Keys to a Strong Healthcare Digital Marketing Strategy
- July 24, 2019
- Digital Marketing
In the past, people would only take whichever healthcare option was available. Today, they have so many choices that 84% of patients research for hospitals first via online and offline sources.
This is why healthcare digital marketing is important. It lets you create an online presence that will allow patients to find you. After all, once they find a hospital, they have a 44% chance of booking an appointment.
However, how do you even start your digital marketing strategy? How do you stand out from the competition?
Dive in to learn the 6 key aspects of building your healthcare brand online:
1. Navigable Website Design
Having a beautiful website design is the goal of many businesses, but they must pay attention to how users navigate it, too.
Every visitor must know how to make their way around by using the menu and submenus. With that said, these menus must be visible and self-explanatory, and the important information like your contact number should be easy to spot, too.
2. Targeted SEO
If you’re in the healthcare field, chances are you won’t need the visits of people thousands of miles away from you. This is why you should focus on local SEO instead. This would increase your visibility to people near you and those searching for you.
3. Paid Advertisements
While improving your SEO strategy helps, using paid ads might work better in terms of instant results. These ads are the ones that appear at the top of the search results. If someone needs immediate help concerning their health, they’ll likely go with the first website they’ll see.
4. Resourceful Blogs
When you learn digital healthcare SEO, you’ll know that content marketing is one of its key aspects. This means your website must have a section dedicated to blogs, where people can learn some useful information about your business or the health industry. The content can be about a certain disease or it could be general tips like “how to choose the right doctor.”
5. Social Media Marketing
You should also build your brand on social media platforms. These can help you engage with your customers better, plus it helps you spread awareness about your brand. You can also post helpful tips, share your blog posts, and more to turn your accounts into a valuable resource.
6. Email Newsletters
Email newsletters are a great way to disseminate important information about people’s health. You can give tips on how to spot breast cancer, for example, or what to do when a heart attack hits. Newsletters are also a good way to inform people of the latest news in the healthcare industry.
With this helpful information, people will be more likely to read your emails. This will help you create a positive relationship with your patients.
Get Professional Help on Healthcare Digital Marketing
If you need a solid healthcare digital marketing strategy, don’t hesitate to contact us today. Let’s discuss how we can build your brand and make it stand out amidst the sea of competitors in the cyberspace.
.
Subscribe to our newsletter!
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Recent Posts
All Website Tags
More from our blog
See all posts
Great content! Super high-quality! Keep it up! 🙂
thank you very much, we will start publising more content soon, so whatch the space 🙂
Nice post…Appreciate!!! This post is helpful for those who looking how to develop a social media strategy about healthcare digital marketing in uk
Thank oyu very much.
Yes, it is. let me know if you want to have a chat a bout it. happy to help 🙂
Nice post…Appreciate!!! This post is helpful for those who looking how to develop a social media strategy about
Thanks really useful. Will share website with my good friends.
Many thanks very practical. Will share site with my friends.
Thank you very much. Happy to have a chat about it if you think is useful 🙂
Great looking site. Assume you did a great deal of your own coding.
Hi James,
Thank you very much. Indeed i did all by myself, let me know if you need help
Thanks for sharing this knowledge.
Really interesting article and we are planning to develop our paid strategy. would be good to have your thoughts on this if that’s ok
Hi James,
Thank you very much for your reply. I’ll dm you so we could set up a session with your strategy
Thanks
Spot on with this write-up, I absolutely believe this web site needs a great deal more attention. I’ll probably be returning to read through more,
thanks for the advice!
No problem, glad it was helpful, please let me know if there is anything we could do to help
Thank you very much for sharing this knowledge.
We’ll be using some of your insights.
THank you very much, if you need guidance please let us know. We’ll be happy to help
My family all the time say that I am wasting my time here at
net, but I know I am getting knowledge every day by reading thes
nice posts.
Thank you very much for your comment, please let us know if there is anything we could do to help
Hi are using WordPress for your site platform? I’m new to the
blog world but I’m trying to get started and set up my own.
Do you need any coding expertise to make your own blog?
Any help would be really appreciated!
Hiya,
Thanks for your comment. We use WordPress for our blog and quite happy with the functionality. It does what we need.
There are lots of templates to design a blog out there that would help you reducing your coding. But as always is all depending on your budget
Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.
Thank you so much for your comment 🙂
What’s up to all, as I am actually keen of reading this website’s post to be updated daily.
It contains pleasant information.
Glad to hear you enjoyed the content of the blog. let me know if there is anything you would like to hear more about
Speak soon 🙂
I am truly glad to glance at this website posts which contains tons
of valuable data, thanks for providing these kinds of statistics.
P.S. If you have a minute, would love your feedback
on my new website
re-design. You can find it by searching for royalcbd.com no sweat if you can’t.
Keep up the good work!
Hiya,
Thanks for your comment. And glad to hear is vauluable. I just send you an email regarding your website, hope we can connect.
Speak soon 🙂
Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and web stuff and this is actually frustrating. A good site with exciting content, that’s what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?
Hi Bertram,
Thank you very much for your kind comment. I spend a lot of time trying to bring value to my readers, so glad to hear is working.
I am not sending a newsletter currently but I will start soon (potentially in following 2 months), so please fill up the form at the bottom of the page to receive the latest content on your inbox soon 🙂
My brother recommended I might like this blog. He was entirely right. This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!
o wow,
thanks for your comment Sonia! Glad to hear i can help.
Please let us know if there is any other topic you would be interested to learn about.
What would you recommend in regards to your key paid advertisemnt strategy?
Hi Willow,
Thank you very much for your question. We have really good results on driving enquiries through Paid Search within the healthcare industry. It will ultimately depend on customer budget (as allways) but that’s maybe one of the the main channel i would recommend on paid advertising.
let me know if e could help you with anything
I was very pleased to find this website. I need to to thank you for your time just for this wonderful read!!
I definitely savored every bit of it and I have you saved as a favorite to check out new stuff on your web site.
Thank you very much Minna!!!
Let me know if there is any topic you would like to hear about
speak soon 🙂
Hi there, I would like to subscribe for this weblog to take most up-to-date updates, thus where can i do it please help out.
Hi Clifton,
Thanks for your comment. On the footer of this blog you’ll find the join newletter form.
Usually I don’t learn article on blogs, but I wish to say
that this write-up very forced me to check out and do it!
Your writing style has been amazed me. Thank
you, quite nice post.
Good day! I could have sworn I’ve visited this site before but after going through some of the posts I
realized it’s new to me. Anyhow, I’m certainly delighted I discovered it
and I’ll be bookmarking it and checking back frequently!
That is a good tip especially to those fresh to the blogosphere. Brief but very accurate info… Thank you for sharing this one. A must read article!
Hello there I am so thrilled I found your site, I really found you by
error, while I was searching on Yahoo for something else,
Anyways I am here now and would just like to say thanks
a lot for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time
to read through it all at the moment but I have bookmarked it and also added in your RSS
feeds, so when I have time I will be back to read much more, Please do keep up the awesome work.
Thank you very much. Glad to hear is helpful. If you need a hand with anything please let us know