Category Archives: Digital Marketing

The Rise of Online Advertising As A Precursor To Social Media Advertising Before social media, most audience segmentation was based on commercial market…

If you don’t know who your customers are and what they are looking for, how can you expect your online store to thrive?…

In December 2019, people who visited the Wuhan live animal market in China started complaining of pneumonia like symptoms soon after. In January,…

The terms ‘dinner’ and ‘customer’ have changed dramatically in the digital era. They aren’t just faceless consumers anymore; they have names, likes and…

Who said the retail industry is dead? According to statistics from the British Retail Consortium, physical retail stores increased by more than 4,000…

In the past, people would only take whichever healthcare option was available. Today, they have so many choices that 84% of patients research…

According to Internet trends statistics posted on adweek.com, people spend more than 5.6 hours online each day. Whether they want to look up…

Today, there’s a lot that healthcare businesses need to do in order to stay on top of their game. Not only is it…

Running a business in the healthcare industry? If you do, how effectively do you market yourself? Do you reach out to folks on…

If you've been relying on the same digital marketing strategy for years, you could be missing out on new opportunities. The way consumers…