A reputed fintech company with disruptive financial services was struggling to increase the number of their leads while keeping the cost per head low. They were facing difficulties to gain more customers and increase their financial liquidity.
We were approached by the company to help their business attain greater visibility, especially with regards to their services, and increase the number of customers.
Company Leads Increased By a Massive 791%
How It Worked
In September 2018, we were approached by a Fintech Insurance company for assistance with lead generation and lowered cost per head. At the time, the company was averaging at 23 leads per month, at a cost per lead of £98.
We employed our paid search services to develop remarketing strategies and display ads. As soon as these went live on the relevant channels:
Performance picked up in Oct 2018
Performance peaked from January onwards
Between December 2018 and January 2019, the average number of monthly leads increased to 205. The average cost per lead fell to just £40.
Through our paid search and remarketing strategies:
Leads increased by 791% compared to previous period
Cost Per Lead fell by 59% compared to previous period
The company got a fresh look and a brand-new media strategy