Client Industry:
Foodtech (Food Technology)
Challenges Faced:
A well-known foodtech company—the first of its kind to offer a collaborative platform for fostering innovation via Food Tech data intelligence—wanted to enhance its web presence across organic Search.
We were approached by the company to help them further establish their SEO strategy with a greater online presence. We provided them with a diverse range of web development and SEO solutions.
Service Provided:
Strategy Consulting and SEO
Increased Traffic by 165% for a Disruptive Foodtech Business
How It Worked
In January 2020, the founder of the world's first-ever collaborative Food Tech approached us for assistance with SEO strategy and implementation.
In order to devise a successful SEO strategy for the company that would get them the desired results, we:
- Evaluated their existing SEO performance and strategy prior to soft deployment
- Recommended relevant modes of action
- Conducted an SEO audit before employing the new strategy
- Ran a post-launch SEO audit to analyse the impact
After the second audit, we noticed a bunch of technical issues which were promptly resolved.
By the end of March 2020, the results were noticeably better. The company website had:
- 102% impressions up from targeted keywords
- 98% more URL clicks to the website from the same targeted keywords
Key Achievements
With our in-house SEO consultation and development of improved strategies, the company's:
- Traffic increased by 165% through organic comparing previous period
- Lead conversion rates went from 3.4% to 7.2%
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