How It Worked
In September 2018, we were approached by a Fintech Insurance company for assistance with lead generation and lowered cost per head. At the time, the company was averaging at 23 leads per month, at a cost per lead of £98.
We employed our paid search services to develop remarketing strategies and display ads. As soon as these went live on the relevant channels:
- Performance picked up in Oct 2018
- Performance peaked from January onwards
Between December 2018 and January 2019, the average number of monthly leads increased to 205. The average cost per lead fell to just £40.
Key Achievements
Through our paid search and remarketing strategies:
- Leads increased by 791% compared to previous period
- Cost Per Lead fell by 59% compared to previous period
- The company got a fresh look and a brand-new media strategy