Online Course Platform

How It Worked

An online business that offered online courses wanted to boost their conversions while also lowering costs for their PPC account. This required in-depth research of their business and the digital strategies they had previously adopted, and an analysis on how to improve them.

To deliver the best possible results, we started by first familiarising ourselves with the company’s overall marketing objectives as well as their ROIs. Once we’d had a clear understanding of what they were hoping to achieve from paid search and who they were looking to target, we:

Built a paid search strategy to deliver campaign targets and KPIs
Developed strategies to help the brand boost conversion and lower costs

Key Achievements

Our paid search strategy produced some impressive results over the campaign’s lifetime from February 2019 to November 2019.These included:

111% growth in conversions
167% growth in clicks
27.3% growth in ROIs
26.5% decrease in cost per conversion

Significantly Increased Conversions by 111%

Client Industry

Online Course Platform

Challenges Faced

An online course platform was having trouble increasing conversions and lowering costs for their PPC account. They approached us to help them boost online traffic and get more sign-ups on their education platform.

Service Provided

Paid Search Case Study

Testimonials

what our clients say

“Digital Noddle are an excellent agency – they did a restructure of our PPC account very quickly, increasing our search visibility by 500%.”

"Working with Digital Noddle was a positive experience from the beginning to end. They delivered a professional and actionable SEO Audit that has yielded great results"

“Digital Noddle are a professional fast and hard working consultancy and from day one, have felt like an extension of our small team.”

“Collaborating with Olatz has been a very smooth and enriching process. She is extremely knowledgeable about SEO and I believe our company has benefited greatly from her support. I love her friendly approach and her can-do attitude, she's been always available to answer our most pressing questions and clarify all technicalities for us. She has conducted a thorough SEO audit on our website and pointed out all the critical points, set up a to-do list with priorities, eventually providing us with all the relevant pieces of advice on how to improve our SEO strategy. We'd definitely keep collaborating with Olatz in the future to leverage her expertise to improve our SEO and our overall digital marketing strategy.”

Testimonials

what our clients say

"Working with Digital Noddle was a positive experience from the beginning to end. They delivered a professional and actionable SEO Audit that has yielded great results"

Pasquale Saviano

CEO and Founder at Photocert

“Digital Noddle are an excellent agency – they did a restructure of our PPC account very quickly, increasing our search visibility by 500%. As Head of Marketing of a high growth Healthcare company I would definitely recommend Noddle.”

Laura P

Head of Digital Marketing

“Digital Noddle are a professional fast and hard working consultancy and from day one, have felt like an extension of our small team. From a standing start, their PPC and digital campaign strategies helped us launch our business and build and sustain pipeline of qualified leads within a month. They have built us a bespoke and comprehensive reporting platform and continue to support us with SEO. I highly recommend!”

Hannah A.

Marketing Director at Created